Business Advice - What is a Unique Selling Point?

Once you get into business and start meeting other business people, you'll quickly find that you're asked about what you USP is.

USP stands for Unique Selling Point, or in other words, what is different about your business that will make people buy from you instead of your competitors.

The best businesses will really have a completely unique USP that their competitors can't imitate, meaning they corner a section of the market that simply can't go anywhere else.

However, it's more common that businesses will portray a unique selling point that isn't actually unique at all - but is perceived as so. The key to this is to be the first to do it, and / or to do it more convincingly than your competitors.

A genuine unique selling point may be a unique patented design, which nobody is allowed to copy for some time, or it maybe a family secret recipe or simply a particular location.

More common unique selling points might be price (though competing on price can be a dangerous game), quality or customer service - though obviously these are harder to prove and arguably not unique.

Some businesses come up with something completely original such as being the only ethical player in the industry, the only one to make the product completely out of soap or the only one to deliver a bunch of flowers with every order.

Read more about what it takes to be an entrepreneur on Chelsea Singh's site.

Follow Your Dreams - inspirational quotes

The future belongs to those who believe in the beauty of their dreams.
Eleanor Roosevelt

Go confidently in the direction of your dreams. Live the life you have imagined.
Henry David Thoreau

Reach high, for stars lie hidden in your soul. Dream deep, for every dream precedes the goal.
Pamela Vaull Starr

Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.
Harriet Tubman

I like the dreams of the future better than the history of the past.
Patrick Henry

All men dream but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity; but the dreamers of the day are dangerous men, for they may act their dream with open eyes to make it possible.
T.E. Lawrence

Hold fast to dreams, for if dreams die, life is a broken winged bird that cannot fly.
Lanston Hughes

The end of wisdom is to dream high enough not to lose the dream in the seeking of it.
William Faulkner

You cannot dream yourself into a character: you must hammer and forge yourself into one.
Henry D. Thoreau

Chelsea Singh is also on Wordpress.

Are you inspired by what you've read? Would you like to work with Chelsea on his latest projects? Then get in contact via the Chelsea Singh website. 

Chelsea Singh - Strategist

What is strategy?

Strategy is a plan of action or policy designed to achieve a particular aim.

The aim must be specific and measurable and the strategy needs to be broken down into tactics: the actual methods, techniques and actions that will be carried out, that together make up a coherent strategy. Just like in the military, business needs a good strategy and  a good business leader will know when to hold the ship steady despite waves and when to reassess and change course.

Read more about Chelsea Singh and Strategy here.

A good strategist will be able to see the bigger picture, as well as focus down on the details, and will be able to see how all the different elements interrelate. There is plenty of training you can do to learn strategy, and became a specialist an areas from business to politics to saving the world.

But most good strategists have that special something, a little bit more - intuition. They will have gut feelings and instincts that help guide their strategies in ways that simple number crunching can never do.

Want to know more? Read Chelsea Singh's Biography.

Motivational Quotes from Chelsea Singh

If you want to succeed in the world must make your own opportunities as you go on. The man who waits for some seventh wave to toss him on dry land will find that the seventh wave is a long time a coming. You can commit no greater folly than to sit by the roadside until some one comes along and invites you to ride with him to wealth or influence.
John B. Gough 

We are all inventors, each sailing out on a voyage of discovery, guided each by a private chart, of which there is no duplicate. The world is all gates, all opportunities.
Ralph Waldo Emerson

Take calculated risks.
That is quite different from being rash.
George S. Patton

Hope is like the sun, which, as we journey toward it, casts the shadow of our burden behind us.
Samuel Smiles 

  

If you do not hope, you will not find what is beyond your hopes.
St. Clement of Alexandra

Do not wait to strike till the iron is hot; but make it hot by striking.
William B. Sprague

Work spares us from three evils: boredom, vice, and need.
Voltaire 

Get more words of wisdom from Chelsea Singh on the web, Chelsea Singh on Twitter and Chelsea on Facebook.

Investment Opportunities - facts about high yield investments

How can you spot good investment opportunities? Successful investors know that there's no definite way to be sure an investment is going to produce high yields, and it's necessary to take risks and be prepared to lose some if you want to win some.

To read more about Chelsea Singh's current investments, click here.

Here are some facts about investments.

No sector is guaranteed - for a long time people thought property was the safest investment, 'guaranteed' to always produce returns. As we've discovered in recent years, EVERYTHING can crash.

It's not about what, but when and how much - any investment can be good if you're getting it at a good enough price, and equally, shares in the most profitable company in the world aren't going to do much good if you're overpaid for them.

Psychology is more important than economics or statistics - otherwise all mathematicians would be millionaires. That's because the markets are volatile and personal and react with emotion, not with cold calculation.

Find out more about Chelsea Singh the Investor, here.

"In investing, what is comfortable is rarely profitable." - Robert Arnott

"At times, you will have to step out of your comfort zone to realize significant gains. Know the boundaries of your comfort zone and practice stepping out of it in small doses. As much as you need to know the market, you need to know yourself too. Can you handle staying in when everyone else is jumping ship? Or getting out during the biggest rally of the century? There's no room for pride in this kind of self-analysis. The best investment strategy can turn into the worst if you don't have the stomach to see it through."

Read more: http://www.investopedia.com/financial-edge/0511/the-top-17-investing-quotes-of-all-time.aspx#ixzz2AJ5ycDJU

Of for more words of wisdom, follow Chelsea Singh on Twitter.

Chelsea Singh Investments is always looking new investments to provide seed capital for, and can offer expert guidance to make the difference between success and failure.

Chelsea Singh joins Blogger

This is the official blogger Blog for Chelsea Singh.

Chelsea Singh is an entrepreneur strategist and investor, based in London UK.

Current projects include Stack Cup, Skin Harmony, a restaurant in the Canary Islands and a new build hotel in India.

If you are a budding entrepreneur looking for a business angel to invest in your new business, or if you're looking for strategic advice on how to grow your business, then leave a comment with your business idea, and if he likes it, Chelsea will get back to you.

Click here to visit the Chelsea Singh Investments website.

Or click here to visit Chelsea Singh's personal site.