In the current climate with even long established businesses
going to the wall and many companies struggling to stay afloat there are
increasing number of people being made redundant and many of those people
consider starting their own business with their redundancy package.
But most businesses fail within the first year – why is
that?
Unrealistic expectations
Some people think that running your own business means being
able to do what you want to do all the time. That it means waking up at
whatever time, staying in your pyjamas all day and taking days off willy nilly.
Unfortunately this is pretty much the opposite of the reality of running your
own business.
People who start businesses usually work longer hours than
those who do 9 – 5 , and a lot of
entrepreneurs are naturally workaholics. If you’re choosing starting a business
because it’ll be an easy option, it’s the road to disaster.
Lack of Planning
Many startups think they’ve got a good idea, but fail to do
the nitty gritty maths and calculations that are required to work out whether
it is actually a viable business or not. Sure, projections of new startups are
notoriously difficult and can be wildly wrong, but if it’s going to be
literally impossible to make it add up, it’s better to see it from abstract
calcultaions than a year later in your bank balance.
Another area where inexperienced people fail is by not
checking out the competition properly and assuming customers will be battering
down their door. Knowing what you’re up against and having a clear reason for
people to buy from you instead of them is critical and you don’t want to be
discovering your nemesis later down the line.
Lack of adequate funds
Businesses need funds to get started. Even starting on a
shoestring means having at least a few hundred or thousand. The minimum a
business needs to start is a phone, a business card and a website. But most
successful business people know that to make a business a success you need to
start off by investing.
With the right funding for marketing and giving a
professional impression, trust is built quickly and customer bases can be expanded
quickly, turning the company into a profit maker rather than having it creep
along without breaking even for years.
If you want to give your business the best chance of
success, then why not contact Chelsea Singh, via his personal website or
check out CS Investments.
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